Posted by Cath on October 10, 2002 at 13:38:45:
In Reply to: Reader's Advantage posted by Hard Sell? on October 09, 2002 at 17:18:01:
I am not very good at selling the card, but then I don't believe in it. I just say "Would you like to use your Reader's Advantage discount card?" If they say no, I go on with the transaction, if they ask what it is I explain it.
We are supposed sell enough cards to equal 1% of our daily transactions. I guess I will flunk that in the upcoming evaluations. Doesn't bother me, I hate, hate, hate that card. It is the worse thing that the company has done since I started to work for them about 3 years ago.
Now Borders has a card, so there is no place for the customer to get a respite from it.
: How are fellow booksellers doing with Reader's Advantage sales? It's getting difficult at my store. Customers who really want it already have it. The rest don't want it, and complain that we are one of many stores with a "card" program and they're tired of it. I continue to ask, as it's my job, and am actually shocked when someone says yes (very rarely), and almost feel the need to get my hearing checked. 99% say "NO!" Any ideas on how to improve this problem, other than harrassing customers to death about it?