Posted by Hard Sell? on October 09, 2002 at 17:18:01:
How are fellow booksellers doing with Reader's Advantage sales? It's getting difficult at my store. Customers who really want it already have it. The rest don't want it, and complain that we are one of many stores with a "card" program and they're tired of it. I continue to ask, as it's my job, and am actually shocked when someone says yes (very rarely), and almost feel the need to get my hearing checked. 99% say "NO!" Any ideas on how to improve this problem, other than harrassing customers to death about it?